The following case studies highlight how I’ve helped organizations modernize analytics, improve performance, and unlock insights that directly shaped strategy. Client names are anonymized, but the results are real.

CASE STUDY #1 — National Telecommunications Brand

Industry: Telecommunications
Scale: Multi-billion dollar enterprise, national footprint
Complexity: Multiple lines of business, regional markets, large media spend

Challenge
A national telecom brand relied on limited reporting that tracked only display CTR. There was no unified analytics framework, no cross-channel visibility, and no ability to understand user behavior beyond clicks. Creative decisions were driven by assumptions instead of performance data.

Solution
I designed and implemented a modern, end-to-end analytics system that:

• Unified reporting across 10+ paid and owned channels

• Introduced a test-and-learn framework for creative, messaging, and CTAs

• Used website analytics to identify funnel drop-off and optimize landing pages

• Enabled real-time optimization workflows with the media agency

• Powered a regionalized, dynamic content engine that produced 600+ localized assets in 6 weeks

• Connected creative performance, media delivery, and onsite engagement into a single measurement framework

Results

• 80% higher CTR than industry benchmarks

• 3 of 4 lines of business improved YoY performance

• Bounce rate reduced by 10%

• Average time on site increased by 13 seconds

• Key site action rates up to 29× higher for priority campaigns

• 40% faster time-to-market for creative

• Expanded scope to ongoing monthly, quarterly, competitive, and ad-hoc reporting

Impact
This organization shifted from intuition-led marketing to a fully data-driven operating model, using analytics to guide creative development, regional strategy, and full-funnel optimization.